Davines, Essential Hair Care Launches!

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Vanity Fair just paid Davines Essential Haircare line a nice visit. We love this product line here at Bow & Arrow in the North End of Boston, and we know you will love it too! Here is a clip from the article:

“This family-owned company has always been transparent about the natural ingredients they use and how they use them to benefit the world we live in. Since founding the company in Parma, Italy, in 1983, the Bollati family has put a huge emphasis on sustainability and environmental awareness. Lucky for their loyal clientele, they are a family of consistency.

In Febuary, they are launching the new Essential Haircare line, which reaffirms their original family-businesss commitment to environmental sustainability. For this new line, they have paired with the Slow Food Foundation for Biodiversity, joining its Presidia project. Slow Food Presidia technically and financially supports more than 10,000 small producers so that they can continue growing indigenous plants to support local agriculture. And as part of the LifeGate Zero Impact Project, the CO2 emissions generated by the production of each piece of Essential Haircare are offset by funding the creation and protection of forests in Madagascar.

Taking it one step further, Davines has encorporated one specific active ingredient from a Slow Food Presidium in each product. And the packaging has been manufactured using food-grade plastic, so that you can re-use them as containers or planters. Needless to say, their products are also manufacted using only energy from renewable sources.

As their mission states, “By creating ‘beauty’ we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.” It goes on to explain, “Our ideal of beauty works through practical and ‘sustainable’ efforts. For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate.”

To view this is article by Alyssa Reeder at Vanity Fair, click here


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