A NEW WAY TO WASH HAIR. Shampoos – all of them, from $2 to $100 – are all just detergents. They say sulfate-free, phosphate-free, this-and-that-free, but they don’t tell you the real truth. The real truth is that detergent, in any form, is damaging to hair. Detergent is why you think you need conditioner; detergent is why you think you need a masque. New Wash is the new way to wash your hair – without detergent and with essential oils instead – and it works on every single hair type. EVERY type. Say no – no more detergent; I’m using New Wash.
New Wash is a new way to clean hair. It allows people to discover their hair for the first time – probably since childhood. We’ve designed our three styling products to encourage hair to do what it wants to do, not force it. We make one New Wash instead of dozens of shampoos, and we make no conditioners. Less is More.